Our Story

Modern Icon is more than just a streetwear brand – it is a movement. Born from the streets of Detroit, the brand is the brainchild of a group of young, creative individuals who are passionate about fashion and the city they call home.

At the heart of Modern Icon is a commitment to quality and authenticity. The brand's founders knew that in order to stand out in the crowded world of streetwear, they needed to offer something truly unique – and that meant doing something special –  like supporting small businesses in Detroit.

Modern Icon isn’t just about the clothes – it’s about the culture. The brand's founders are passionate about their city and its rich history, and they wanted to celebrate Detroit in all its grit & glory. As a result, Modern Icon's clothes are emblazoned with bold designs that capture the spirit of the streetwear, skateboarding, and hip hop scenes.

With its focus on quality, authenticity, and cultural pride, Modern Icon has quickly become a force to be reckoned with in the world of streetwear. Today, the brand's jeans are a staple in the wardrobes of fashion-conscious men all over the world, and its commitment to Detroit remains as strong as ever.

Our company is dedicated to giving back to our community. That's why we donate a percentage of all sales to Tech Town Detroit, a nonprofit business service organization that provides programs, education, and resources for small businesses and tech entrepreneurs in the early to growth stages. By supporting this organization, we are helping to promote the success and sustainability of small businesses and tech entrepreneurs in Detroit. When you buy Modern Icon clothing, you're not only investing in your own wardrobe, you're also supporting a company that values quality and social responsibility. Learn more about how we support our community here